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Using Business and Greeting Cards Effectively Business cards and greeting cards almost go hand in hand when being used for marketing and business purposes. With a few exceptions. One is bigger than the other, and needs a postage stamp in order to get to it’s desired location, as opposed to the business card which is handed directly to a person or dropped into a fish bowl in the hopes of winning an office party. Sell Yourself, As Well As Your Product When selling a product to a consumer, one of the things we tend to overlook, is that it is as equally important to sell ourselves. Six Simple Steps for Getting More Mortgage Applications When I first started out as a loan officer, one of the things I found to be the toughest, was taking an application over the phone. I just didn’t seem to have the skills, nor did I have a plan. I was literally calling people on the phone and saying something to the effect of; Hello, my name is Jay Conners, and this is what I do, and this is why I am calling, would you be interested? No wonder I wasn’t having any success. Display Signs, Sending the Right Message If you are promoting a product and you are doing some advertising with display signs, don’t allow for your customer to know everything. Otherwise, they won’t have a reason to give you a call, or drop by to see you. Mortgage Leads, The Approach to More Closed Deals If you are a loan officer or mortgage broker that is thinking about buying mortgage leads, remember that your salesmanship has a lot to do with the end results of the mortgage leads you purchase. Leaving the Perfect Message When selling your product face to face with a customer, they have no choice but to hear you out completely. Ask yourself this question, If they were listening to you describe your product on their personal voice mail, would they hear you out, or would they delete you? Mortgage Leads, Better Closure Ratio If you are a loan officer or a mortgage broker, and you are currently purchasing mortgage leads from a mortgage lead company, or you are giving some thought to investing with one, one of the most important things you should take into consideration, is the closure ratio. Presenting Your Product We all know the expression “you only get one chance to make a first impression,” well it holds true when it comes to presenting your product to your customer. Paint a Picture With Your Words Depending on what you sell, it is not always easy to get your point across, so it is very important to paint a picture with your words to give your customer a visual of your product, or a visual of themselves using your product. Sell With an Attitude When selling a product or giving a sales presentation, you always want to convey a positive, upbeat attitude at all times. This will send a crystal clear message to your audience that you believe in the product you sell, and that they should also.