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  • Using Business and Greeting Cards Effectively
    Business cards and greeting cards almost go hand in hand when being used for marketing and business purposes. With a few exceptions. One is bigger than the other, and needs a postage stamp in order to get to it’s desired location, as opposed to the business card which is handed directly to a person or dropped into a fish bowl in the hopes of winning an office party.
  • Sell Yourself, As Well As Your Product
    When selling a product to a consumer, one of the things we tend to overlook, is that it is as equally important to sell ourselves.
  • Six Simple Steps for Getting More Mortgage Applications
    When I first started out as a loan officer, one of the things I found to be the toughest, was taking an application over the phone. I just didn’t seem to have the skills, nor did I have a plan. I was literally calling people on the phone and saying something to the effect of; Hello, my name is Jay Conners, and this is what I do, and this is why I am calling, would you be interested? No wonder I wasn’t having any success.
  • Display Signs, Sending the Right Message
    If you are promoting a product and you are doing some advertising with display signs, don’t allow for your customer to know everything. Otherwise, they won’t have a reason to give you a call, or drop by to see you.
  • Mortgage Leads, The Approach to More Closed Deals
    If you are a loan officer or mortgage broker that is thinking about buying mortgage leads, remember that your salesmanship has a lot to do with the end results of the mortgage leads you purchase.
  • Leaving the Perfect Message
    When selling your product face to face with a customer, they have no choice but to hear you out completely. Ask yourself this question, If they were listening to you describe your product on their personal voice mail, would they hear you out, or would they delete you?
  • Getting Pre-approved For a Loan
    For a first time home buyer, you are taking on a monumental task, undoubtedly the largest task you will ever venture upon, financially speaking that is.
  • Mortgage Leads, Better Closure Ratio
    If you are a loan officer or a mortgage broker, and you are currently purchasing mortgage leads from a mortgage lead company, or you are giving some thought to investing with one, one of the most important things you should take into consideration, is the closure ratio.
  • Presenting Your Product
    We all know the expression “you only get one chance to make a first impression,” well it holds true when it comes to presenting your product to your customer.
  • Paint a Picture With Your Words
    Depending on what you sell, it is not always easy to get your point across, so it is very important to paint a picture with your words to give your customer a visual of your product, or a visual of themselves using your product.
  • Sell With an Attitude
    When selling a product or giving a sales presentation, you always want to convey a positive, upbeat attitude at all times. This will send a crystal clear message to your audience that you believe in the product you sell, and that they should also.
  • Building an Action Plan
    Going into your workday and waiting for things to happen, and then reacting to them is not a very productive way of doing things. You may as well be going into your workday blind.
  • Mortgage Lead Sales, Leaving the Right Message
    If you are a loan officer or mortgage broker, you may have been facing one major challenge in the last few years when it comes to calling your mortgage leads.
  • There’s a Referral for Everyone
    I worked for years as a mortgage loan officer. During this time I worked with two very successful loan officers, however, their styles were polar opposite. These two guys were opposites to the point where they basically didn’t like each other, and spent most of the day avoiding one another.
  • Overcoming Voice Mail Challenges
    If you are in the business of sales, than ultimately, cold calling is part of your weekly, if not daily routine.

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