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The Viral Affect of Article Marketing The viral affect of article marketing is a benefit that I love about this method of promotion. It's like an added bonus that comes along with article marketing. The viral affect can not be predicted, which is why I think of it as somewhat of a bonus rather than something I expect from submitting my articles to directories. The Importance of a Related Article Resource Box From a webmasters perspective, one of the most important parts of article marketing is the resource box. This, however must be done correctly in order to maximize the benefits.