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Susan Harrow's Articles in General Business

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  • What *Queer Eye* Can Teach You About The Media
    1. Show your passion.

    The Queer Eye Boys are into what they do. You can tell. Their show has such a different feeling than the spin-off *Queer Eye for the Straight Girl* which lacks chemistry and authenticity. The synergy between the hosts and guests comes through when you connect to the host and audience through your passion. Things come alive. I hate that saying, *If you can't be sincere, fake it until you can.* That's such a cop out.

    It's like all this new veneered...
  • Pixar's Joe Ranft's 2 Rules For Living
    Joe Ranft knew how to live. Considered the heart of Pixar's films his sense of humor and gift for storytelling were legendary throughout the industry and throughout the world. How can you apply his life lessons to promoting yourself, your product, business, service or cause? Storytelling is key along with two others.

    1. The journey is the reward.

    I want it now. I can't wait. Hurry, hurry. Show me the money. What do I get? Life will be better tomorrow.

    Stop.

    Wh...
  • 3 Ways To Become A Media Bimbo
    Bimboism is rampant in today's media climate where those who do get their fifteen minutes of fame squander it with empty words and idiotic antics. Think about how much of YOUR time is wasted when you watch TV, listen to the radio or read newspapers or magazines. How long do you stay with a story if it's not pertinent to your interests or if the interviewee is dull? With so much competition for your attention it's easy to move on to the next best thing.

    If you don't want t...
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