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Rudolf Freidlander -'s Articles in General Business

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Viral Marketing 101 - Not Using It Could Kill Your Business! Here's How To Capitalize On It.
Creativity.

This is one virtue a site must possess to lead the race in the ruthless competition in the Internet based business. With so many competition and rivalry going on, every method of marketing must be employed and utilized.

It doesn’t matter if you have a killer product or a fantastically designed website, if people don’t know that you exist, it doesn’t matter, and you are not going to make it big. Worse of all, you business could just get killed.

While there...
Myths About Blogging
There are certain myths that have grown up around blogs, bloggers and the blogosphere in general. Here are just some of them and some clarifications:

Anyone can start a blog! Not just anyone! There are some requirements, some more obvious than others. Obviously, you need a computer that you know how to use, an Internet connection and some experience using the Internet. You also need a host for your blog; there are blog hosts that are free and some that cost a small amount ...
Working At Home? This May Help...
When you work from home, one of the hardest things to get right is knowing where to do your work. In your bedroom? In a special home office? Well, here are a few pointers.

A Dedicated Space is Best.

I really believe that you won't get far unless you set aside a space and use it for work only. Why? Well, if you use your work space for things other than work, then you'll get distracted by anything you leave there. Other people in the family might become frustrated by not ...
Are You Working Alone?
Remember co-workers? Those annoying people who you're forced to share an office with -- some of them friends, but most of them insufferable. If you're anything like me, one of reasons for starting a home business was to get away from these people. And yet, when you do work at home all day, every day, you might find that you start to miss that kind of companionship, and feel more than a little lonely.

All Alone...

Picture the scene. You get up for another day of work. Yo...
Balance Your Holidays & Business
When you've been working long and hard at your home business for a while, you might feel like you've earned yourself a little break. There are home business owners out there who haven't taken a real holiday since they started their business -- including some who started their business as long as five years ago!

After all, how can you ever just desert your business and your customers and go bronze yourself on the beach? How can you avoid being on call 24/7 throughout your h...
The Next Vital Step: You Need A Marketing Plan
Many people include their marketing plan as a section in their business plan. Really, though, marketing is important enough that it deserves a plan of its own, separate from the technical details of the business. Here’s what your marketing plan should include.

Your Marketing Strategy.

It might sound silly, but it’s good to get the core of your marketing plan written down, just so people can see what the rest of your plan is aiming at. Keeping your strategy in mind can a...
Safety In The Home Workplace: The Best Environment
One of the most ignored aspects of working at home is safety. Business offices go to all sorts of lengths to avoid any injury or harm to their workers (they don't want to get sued, after all). Meanwhile, you might not even know that it's possible to injure yourself with nothing more than office equipment. If you're going to avoid a lot of pain in your future, you need to read up on home office safety now.

Your Chair.

The chances are that you're going to be sitting on yo...
Pay Attention To Trademarks And Copyrights
So you've put all this work into your business: you've got a name, you've made some marketing materials, even written some things for your customers. If you don't want your competitors to be able to take what you've done and exploit it, though, you're going to need to take some steps to protect yourself.

What's in a Name?

Your name is one of the most important assets your business has -- it's how your customers identify you. Knowing your name is the first step to trusti...
The Secrets Of Pricing, Making It Your Advantage
An often-neglected part of home business is the pricing of your services. You know what you can do, you know there's a market for it, but do you know how much you can get away with charging, without putting the customers off? Here are a few tips to maximise your profit margin.

Find Out What Your Competitors Charge.

Ring round some of your competitors (you might want to use a fake name), and find out what they're charging for the services you offer. You can then make a p...

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