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  • Why A Little Bit Of Marketing Does You Good, Especially At Christmas
    My grandpa, who’s a Quaker, used to disapprove of the fact that I ventured into marketing, but he’s coming round to my way of thinking, even at the grand age of 92. He is suspicious of marketing (in his mind - a term synonymous with extracting money from a gullible party, for the benefit of corporate greed) and doesn’t believe in profit, even though profit itself is not a bad thing.

    I bring this issue up because in case you hadn’t noticed, it’s going to be Christmas soon a...
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