Nicole Dean -'s Articles in Affiliate Marketing

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Dear Affiliate Manager, Women Are From Venus
Question: My target market is women, and I’m having a hard time getting them to promote my products. They just seem unmotivated. I don’t get it. Does my affiliate program stink or am I recruiting bad affiliates?

Dear Affiliate Manager:
This just goes back to basic psychology. Women and men value different things.

Car salesmen are taught this in their training. When a husband and wife walk into a car showroom, the car salesman will face the husband when he talks about t...
Dear Affiliate Manager, 7 Ways To Tell If Your Affiliate Program Stinks
Question: Why aren’t my affiliates promoting my affiliate program? And, how do I get more to sign up?

Dear Affiliate Manager:

I can tell you in a heartbeat whether or not your affiliate program is attracting loyal, motivated affiliates. It’s easy. Just put yourself in your affiliate’s shoes. If you’re not creating loyalty in your affiliates, they’re going to look for a better program to promote, and you’ll be left in the dust.

Now that I’ve got your attention, let’s...
Dear Affiliate Manager: Are You Hoarding Your Articles?
Question: My affiliates keep bugging me about my articles. Why do they want my articles and should I let them have them? What do I get out of it?

Dear Affiliate Manager,
You hit on my pet peeve. Stop hoarding your articles already! Do you want your affiliates to promote your program repeatedly to their lists and on their sites or don’t you? Isn’t the goal to get your website exposure all over the internet? The more sales your affiliates make – the more money you’ll BOTH m...
Dear Affiliate Manager, Can You Make That Brandable?
Question: Why are my affiliates asking for brandable reports? How am I supposed to manage that?

Dear Affiliate Manager,
What tools are you providing to your affiliates? If it’s just a standard button or text link, you’re only doing half your job. Not only is it less productive for you to have a group of affiliates half-interested in promoting your product, but it’s just irresponsible to have an affiliate program without helping your affiliates to make money.

You heard ...
Dear New Affiliate, Be Picky When Choosing Affiliate Programs
Question: How do you choose an affiliate program to promote? There are so many out there. Which ones are good?

Dear New Affiliate,

There are several ways to determine whether an affiliate program is worthy. Oftentimes it looks like the Affiliate Manager has all the power, but this is a partnership. There really are thousands of programs available. Don’t sign up and promote just any of them. If you aren’t completely thrilled about the program, look 5 more minutes and you...

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