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Gail Richards's Articles in Publishing

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  • Pricing Your Nonfiction Book
    If your book is published by a mainstream publisher, the publisher will have the responsibility to set a price for the book. But if you self-publish, that task is yours. To price a book correctly to maximize sales, you need to know how other similar types of books are priced, as well as the costs of the book, in order to maximize your profits.
  • Non-Fiction Book Marketing – And art and a science to success
    How you market your book depends on the subject matter, your ability to speak well on the message, your ability to attract attention for the book, current trends in the world market, and a variety of other factors. Regardless of how you specifically market your book, do not underestimate the time, energy, and tenacity it takes to do it well.

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