Sustainable Living Articles

Erin Ferree's Articles in INTERNET BUSINESS

Follow Up With Your Clients
A follow-up tool such as a post card, HTML newsletter, or note card is essential to make sure that your services stay "top-of-mind" with the people that you meet. It's said that a prospect needs to hear from you seven times before they will make a purchase. So it's important to create tools and a system to enable you to followup with your prospects once you've made that initial connection.
How Search Engine Optimization Helps Small Businesses
You've probably heard people talking about Search Engine Optimization, or SEO, and wondered if it would help your business. The answer, in short, is absolutely!
Stop Making Excuses. Your Website Must Match Your Other Marketing Materials
At first glance the title of this article sounds obvious — that your website would look like all your other marketing materials. Of course that's just something that would have to happen, right? But I run into more and more entrepreneurs who want to break this rule. Creating a website that looks significantly different from all of your other marketing materials just tends to be a bad idea.
Designing Your Email Newsletter
Another commonly-asked question is how to design the newsletter to make it the most effective. This breaks down into several questions and considerations:

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