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David Riewe's Articles in eCommerce

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  • 10 Reasons Why People Don't Buy From You
    1. You don't make people feel safe when they order. Remind people that they are ordering through a secure server. Tell them you won't sell their e-mail address and all their information will be kept confidential.

    2. You don't make your ad copy attractive. Your ad lists features instead of benefits. The headline does not attract at your target audience. You don't list any testimonials or guarantees included in your ad.

    3. You don't remind people to come back and visit....
  • 10 Reasons Why People Don't Visit Your Web Site
    1. You don't offer free original content. It's important to give your visitors information they can't find anywhere else. If you're the only source for a certain type of information, people will flock to your web site.

    2. You don't offer free software. Most people like to find good deals on software for their computers. If the software is free, that is even better.

    3. You don't offer a free contest or sweepstakes. It's a fact, people like to win things. If you can ful...
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