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  • The Advertisers' Bane: Click Fraud
    With the geometric growth in the popularity of the Internet all over the world, commerce has taken a new form. Ads posted on websites have always been meant to generate income for the site owner – whether they are ads for their own products or ads by sponsors who pay for the ad space. When that did not seem to take off as expected, search engines had the brilliant idea of making ads relevant to those who use their sites.

    That gave life to the phenomenon of the “pay-per-cli...
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