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Christopher Cartre's Articles in Marketing

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  • Marketing and Apple: Are they boring?
    Marketing is tricky, especially when there’s much anticipation and different distribution channels. This was exactly the case when the specifics of the iPod were leaked before the actual unveiling, making the information at the event predictable and disappointing. However, this does not seem to make anybody talk less about Apple. They’re everywhere online; blogs, forums, articles, news and media. Apple has created a buzz and it works to their advantage. But, how are they able to keep doing this?
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