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  • 4 Things Web Analytics Can Teach You - What Your Traffic’s Telling You
    Brick-and-mortar stores often change displays, move goods around, and put impulse items beside checkouts. The reason behind these changes is they’re analyzing customer traffic and studying behavioral patterns to understand how consumers shop. As an online retailer, you need to study your customer traffic as well in order to increase sales.

    Listen: Your Customers Are Talking

    There are a number of web traffic analytics companies, such as http://OneStat.com and http://Stat...
  • Marketing With RSS Feeds - Creating A Direct Link To Your Customers
    What’s an RSS feed?

    Due to the overwhelming amount of spam on the internet, many users are turning from traditional newsletter subscriptions to RSS feeds to get their information. RSS is Really Simple Syndication. Besides connecting you directly to your customers, feeds are advantageous for several reasons:

    • They update automatically. Anytime you publish a new article or blog, your readers receive it with no effort on their part, or yours.

    • Unlike an email campaign...
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