Andrew Weber's Articles

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10 Ways To Produce Compelling, Irresistible Copy In Your Sales Letter
1) Sell To Everyone? Then You Sell To No One.
You must know who your audience is and target them like a laser. Know what their problems are... and deliver a clear, concise solution to that segment of the population. Don't have your solution suitable for accountants and mortgage bankers!
2) Make Sure Your Copy Fulfills What Your Headline Promises!
Five Ways to Improve Your Writing and Strengthen Your Online Presence
Writing is more than just taking a pen to paper or tapping away on the keyboard. A good writer has a working knowledge of basic grammar, spelling, pronunciation, and vocabulary. You may be thinking you could never be a writer because your grammar and spelling skills are terrible. That's simply not ...
Submission Etiquette for New Writers
One of the goals of writing is to get your work published. It is the ultimate proof your writing ability. It takes some writers years to reach the point where they are secure enough to seek publication. When you feel ready to start submitting your work, you want to be sure you are professional. Here are some things to keep in mind when dealing with the publishing world.
Industry Money May Bias Drink Studies
Does milk lower blood pressure? Does juice prevent heart disease? Beverage studies were four to eight times more likely to reach sweet conclusions about health effects when industry was footing the bill, a new report contends.

Its authors claim to have done the first systematic analysis of such studies published from 1999 through 2003 in hundreds of journals around the world.