On July 7, 2007, one of the biggest audiences in history – more than 2 billion viewers and more than 1 million concertgoers – will see 24 hours of nonstop concerts broadcast from seven continents as part of Live Earth, an unprecedented seven-continent concert series that’s part of a massive effort to combat global warming. David De Rothschild hopes concertgoers and fans alike will go home with more than a t-shirt.

David De Rothschild, founder of Sculpt the Future, a non-profit environmental foundation, is author of THE LIVE EARTH GLOBAL WARMING SURVIVAL HANDBOOK: 77 Essential Skills to Stop Climate Change (Rodale Books; $14.95 trade paperback; June 26, 2007), the 160-page official companion volume to Live Earth. The book – which will be printed on environmentally responsible paper – presents 77 essential skills for stopping climate change—and for living through it. It is a fun, compelling, and sly deconstruction of a survival guide that offers equal parts tongue-in-cheek suggestions, practical advice, factual information, and blue-sky dreaming of ways to save the world.

"This innovative and practical handbook supports the crucial mission and message of the Live Earth concerts and aims to inspire each of us to play a role, to do our share, in confronting and attempting to solve the climate crisis," notes Steven Pleshette Murphy, president and CEO of Rodale Books. Proceeds from the $14.95 book will be given to the Alliance for Climate Protection, founded by former Vice President Al Gore, a co-chair of the July 7 Live Earth concert series.

“Live Earth is the start of a global environmental movement, one that harnesses the power of everyone working together,” observes director Rob Reiner (who wrote the foreword to this important book). “You don’t have to be overwhelmed by the size of the problem. The positive sum of small actions, multiplied by millions of people, can lead to dramatic effects. You are part of this movement and the small changes you make will add up.”

Each of the book’s 77 essential skills is presented on a spread featuring bright, full-color instructional illustration, a brief introduction to the skill and its core ideas, a set of instructions, spin-off ideas, and scientific and environmental facts. The book also includes a guide that provides useful resources for the eco-conscious reader.

The 7-continent Live Earth concert series will begin in Sydney and continue across all 7 continents, concluding with a U.S. show. Concerts will feature today's biggest musicians, singers, and groups including Bon Jovi, The Police and Madonna, performing at venues in official Live Earth host cities: London, New York, Sydney, Shanghai, Tokyo, Johannesburg, Rio de Janeiro, Hamburg and Istanbul. As many as 120 television stations worldwide will broadcast the concert globally.

Live Earth also marks the beginning of the (SOS) Save Our Selves campaign, a multi-year campaign led by the Alliance for Climate Protection and other international non-governmental organizations (NGOs) to move individuals, corporations and governments to take action to solve global warming. Former Vice President of the United States Al Gore is the Chair of the Alliance for Climate Protection and Partner of Live Earth.

Founded by Kevin Wall, Worldwide Executive Producer of Live 8, Live Earth will bring together more than 100 of the world’s top music acts to inspire an audience of over two billion people to trigger a mass movement to combat global warming. Live Earth seeks to inspire audiences to make meaningful and lasting changes in their lives to turn the tide on global warming.

“The goal of Live Earth is to engage a worldwide audience to take action against the climate crisis,” said Wall. “Internationally recognized as well as local musicians on every continent will appear in every Live Earth concert city.”

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