If your online business, like thousands of others on the Web, relies on Google searches for traffic, then Negative SEO is something you should know about.
Negative SEO can boost a site to the top of Google search results for lucrative search terms, and at the same time reduce a competing site's visibility to searchers or making it seem to disappear from search results altogether.
Negative SEO is a harmless-sounding term that amounts to sabotaging a Web site's ranking in search engine results. Sometimes negative SEO is performed for reputation management, tweaking online content so that it floats to the top of Google or Yahoo! results, thereby pushing a critic's negative comments to a lower ranking. But in some cases, negative SEO involves more dubious means, convincing Google or Yahoo's search algorithms to bury a competitor's site deep within search results, where its traffic practically evaporates.
Google and Yahoo offer even fewer clues about the extent of Negative SEO practices, leaving them a subject of speculation and doubt. Some search marketers question whether tactics like Google bowling even exist. Google's Webmaster Central site, designed to answer search marketers' queries, says "There's almost nothing a competitor can do to harm your ranking or have your site removed from our index." - Wrong!
This is something major as Google and other leading engines have denied this practice was possible. If your websites rankings have dropped, the reason may not be as innocent as you probably first expected. Alot of people just think they have done something wrong and the Search Engines have devalued the page by knocking it back a page or two in the results.
You could of been a victim of Negative SEO!
Matt Cutts, a senior software engineer for Google, says that piling links onto a competitor's site to reduce its search rank isn't impossible, but it's extremely difficult. "We try to be mindful of when a technique can be abused and make our algorithm robust against it," he says. "I won't go out on a limb and say it's impossible. But Google bowling is much more inviting as an idea than it is in practice."
Do not listen to Matt Cutts, Negative SEO is alive and well.
If someone makes a web page or site that's negative towards your company, you need to take action as this can impact your profit margins to the point of business collapse. Especially if this page appears on the first page of Google results for your targeted keywords, or even worse if it out ranks you!
You need to take action, the only defense against Negative SEO is attack.
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