Challenging the science wasn't a hard sell on Capitol Hill. "In the House, the leadership generally viewed it as impermissible to go along with anything that would even imply that climate change was genuine," says Goldston, the former Republican staffer. "There was a belief on the part of many members that the science was fraudulent, even a Democratic fantasy. A lot of the information they got was from conservative think tanks and industry." When in 2003 the Senate called for a national strategy to cut greenhouse gases, for instance, climate naysayers were "giving briefings and talking to staff," says Goldston. "There was a constant flow of information—largely misinformation." Since the House version of that bill included no climate provisions, the two had to be reconciled. "The House leadership staff basically said, 'You know we're not going to accept this,' and [Senate staffers] said, 'Yeah, we know,' and the whole thing disappeared relatively jovially without much notice," says Goldston. "It was such a foregone conclusion."

Especially when the denial machine had a new friend in a powerful place. In 2003 James Inhofe of Oklahoma took over as chairman of the environment committee. That summer he took to the Senate floor and, in a two-hour speech, disputed the claim of scientific consensus on climate change. Despite the discovery that satellite data showing no warming were wrong, he argued that "satellites, widely considered the most accurate measure of global temperatures, have confirmed" the absence of atmospheric warming. Might global warming, he asked, be "the greatest hoax ever perpetrated on the American people?" Inhofe made his mark holding hearing after hearing to suggest that the answer is yes. For one, on a study finding a dramatic increase in global temperatures unprecedented in the last 1,000 years, he invited a scientist who challenged that conclusion (in a study partly underwritten with $53,000 from the American Petroleum Institute), one other doubter and the scientist who concluded that recent global temperatures were spiking. Just as Luntz had suggested, the witness table presented a tableau of scientific disagreement.

Every effort to pass climate legislation during the George W. Bush years was stopped in its tracks. When Senators McCain and Joe Lieberman were fishing for votes for their bipartisan effort in 2003, a staff member for Sen. Ted Stevens of Alaska explained to her counterpart in Lieberman's office that Stevens "is aware there is warming in Alaska, but he's not sure how much it's caused by human activity or natural cycles," recalls Tim Profeta, now director of an environmental-policy institute at Duke University. "I was hearing the basic argument of the skeptics—a brilliant strategy to go after the science. And it was working." Stevens voted against the bill, which failed 43-55. When the bill came up again the next year, "we were contacted by a lot of lobbyists from API and Exxon-Mobil," says Mark Helmke, the climate aide to GOP Sen. Richard Lugar. "They'd bring up how the science wasn't certain, how there were a lot of skeptics out there." It went down to defeat again.

Killing bills in Congress was only one prong of the denial machine's campaign. It also had to keep public opinion from demanding action on greenhouse emissions, and that meant careful management of what federal scientists and officials wrote and said. "If they presented the science honestly, it would have brought public pressure for action," says Rick Piltz, who joined the federal Climate Science Program in 1995. By appointing former coal and oil lobbyists to key jobs overseeing climate policy, he found, the administration made sure that didn't happen. Following the playbook laid out at the 1998 meeting at the American Petroleum Institute, officials made sure that every report and speech cast climate science as dodgy, uncertain, controversial—and therefore no basis for making policy. Ex-oil lobbyist Philip Cooney, working for the White House Council on Environmental Quality, edited a 2002 report on climate science by sprinkling it with phrases such as "lack of understanding" and "considerable uncertainty." A short section on climate in another report was cut entirely. The White House "directed us to remove all mentions of it," says Piltz, who resigned in protest. An oil lobbyist faxed Cooney, "You are doing a great job."

The response to the international climate panel's latest report, in February, showed that greenhouse doubters have a lot of fight left in them. In addition to offering $10,000 to scientists willing to attack the report, which so angered Boxer, they are emphasizing a new theme. Even if the world is warming now, and even if that warming is due in part to the greenhouse gases emitted by burning fossil fuels, there's nothing to worry about. As Lindzen wrote in a guest editorial in NEWSWEEK International in April, "There is no compelling evidence that the warming trend we've seen will amount to anything close to catastrophe."

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