The reason for the inaction was clear. "The questioning of the science made it to the Hill through senators who parroted reports funded by the American Petroleum Institute and other advocacy groups whose entire purpose was to confuse people on the science of global warming," says Sen. John Kerry. "There would be ads challenging the science right around the time we were trying to pass legislation. It was pure, raw pressure combined with false facts." Nor were states stepping where Washington feared to tread. "I did a lot of testifying before state legislatures—in Pennsylvania, Rhode Island, Alaska—that thought about taking action," says Singer. "I said that the observed warming was and would be much, much less than climate models calculated, and therefore nothing to worry about."

But the science was shifting under the denial machine. In January 2000, the National Academy of Sciences skewered its strongest argument. Contrary to the claim that satellites finding no warming are right and ground stations showing warming are wrong, it turns out that the satellites are off. (Basically, engineers failed to properly correct for changes in their orbit.) The planet is indeed warming, and at a rate since 1980 much greater than in the past.

Just months after the Academy report, Singer told a Senate panel that "the Earth's atmosphere is not warming and fears about human-induced storms, sea-level rise and other disasters are misplaced." And as studies fingering humans as a cause of climate change piled up, he had a new argument: a cabal was silencing good scientists who disagreed with the "alarmist" reports. "Global warming has become an article of faith for many, with its own theology and orthodoxy," Singer wrote in The Washington Times. "Its believers are quite fearful of any scientific dissent."

With the Inauguration of George W. Bush in 2001, the denial machine expected to have friends in the White House. But despite Bush's oil-patch roots, naysayers weren't sure they could count on him: as a candidate, he had pledged to cap carbon dioxide emissions. Just weeks into his term, the Competitive Enterprise Institute heard rumors that the draft of a speech Bush was preparing included a passage reiterating that pledge. CEI's Myron Ebell called conservative pundit Robert Novak, who had booked Bush's EPA chief, Christie Todd Whitman, on CNN's "Crossfire." He asked her about the line, and within hours the possibility of a carbon cap was the talk of the Beltway. "We alerted anyone we thought could have influence and get the line, if it was in the speech, out," says CEI president Fred Smith, who counts this as another notch in CEI's belt. The White House declines to comment.

Bush not only disavowed his campaign pledge. In March, he withdrew from the Kyoto treaty. After the about-face, MIT's Lindzen told NEWSWEEK in 2001, he was summoned to the White House. He told Bush he'd done the right thing. Even if you accept the doomsday forecasts, Lindzen said, Kyoto would hardly touch the rise in temperatures. The treaty, he said, would "do nothing, at great expense."

Bush's reversal came just weeks after the IPCC released its third assessment of the burgeoning studies of climate change. Its conclusion: the 1990s were very likely the warmest decade on record, and recent climate change is partly "attributable to human activities." The weather itself seemed to be conspiring against the skeptics. The early years of the new millennium were setting heat records. The summer of 2003 was especially brutal, with a heat wave in Europe killing tens of thousands of people. Consultant Frank Luntz, who had been instrumental in the GOP takeover of Congress in 1994, suggested a solution to the PR mess. In a memo to his GOP clients, he advised them that to deal with global warming, "you need to continue to make the lack of scientific certainty a primary issue." They should "challenge the science," he wrote, by "recruiting experts who are sympathetic to your view." Although few of the experts did empirical research of their own (MIT's Lindzen was an exception), the public didn't notice. To most civilians, a scientist is a scientist.

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