Business writing does not have to mean time-consuming fear and
drudgery.

You can dramatically speed up the process of creating a letter,
memo or report with a simple three-step strategy.

Besides saving you time, this approach will help you become clear,
focused and organized.

Before reviewing this process, let me make a comment.

I am willing to bet that before you begin a letter writing or report
writing task, what should go in that document already resides
inside your head. You know what you want to say or write. You
know what the reader needs.

But for some reason, you just can't seem to get started.

To help you get to and stick to the point, I recommend you start
with a Core Dump.

A Core Dump is a three-step process that transfers ideas from your
head to paper or to the keyboard.

Many people skip this step in favor of a mental outline or a verbal
hemorrhage.

I caution you against mental outlines because they can work
against you.

Mental outlines rely on trying to select, sort, and remember
information in your brain.

Your brain is the storage bin for everything going on in your
business and personal life. So, if you try to compose your ideas in
your mind, you are competing with everything going on in your
entire life. That's a lot of competition and that's a lot of frustration.

A Core Dump takes the "remembering" component out of the
equation.

Let’s review the three steps of a Core Dump.

Step One - DUMP

When you have decided the purpose of your document, quickly jot
down on a piece of paper as many ideas, facts, or details you feel
the readers need to know, understand or act on.

Notice, I recommended you create your Core Dump on a piece of
paper. That way, you will have your key ideas in front of you while
you are composing at the keyboard.

Step Two - SELECT

The second step involves selecting the three most important points
from your list. I recommend you limit the number of points you
discuss in an e-mail or letter to no more than three key ideas.

Remember, the points you intend to address must be important to
the readers. If you don't focus on what the readers want, need,
expect, or ask for, you limit your chances of having your readers
skim or scan your document with their full attention.

Step Three - RANK

Finally, rank those three ideas in the order in which you wish to
present them.

Having these ideas in front of you will help your brain focus on them
and ensure you will cover them in your document.

This step also ensures you focus your main points on what the
audience wants and needs, not what you want them to know.

The Core Dump process helps organize your thoughts, focus on the
main message and ensures you include important ideas.

This process takes only a few seconds, but it could improve your
writing and your chances of getting results.

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