Search engine optimisation, or "Seo", has for quite a while been the primary goal for more than one webmasters. Originally there really was not all that difficult, but as the Internet is growing exponentially so does the competition - explicitly for any term that has money making likelihood.

Based on the stuff you do to promote the search engine rankings of your site, it could be summed up as white-, black- or grey hat methods. The initial one being endorsed things like putting only genuinely usable for your site, while the black hat side of things are strategies that the major search engines like yahoo, msn and google will be offended by - spamming other people's blogs and forums with links to your site, to illustrate.

Logically enough, the grey hat methods land on the border of "right and wrong" and are things that you could quite possibly bring through, on condition that you use the strategy with care. For a typical webmaster distinguishing between these methods isn't every time all that straightforward, especially with so many gurus offering to sell us their latest superior teaching regarding improved rankings and making money online.

"all i want is the money"

The ethics of the matter aren't maybe as obvious as some would have you believe either.

On the one hand it's quite clear that super seo'ed adsense sites filled with not worth mentioning text - that could equally well read "du d duh huh" or some similar gibble-gabble - are worthless to the sober-minded Internet user, and no one likes to have their pet forum or blog spammed with blatant ads for suspect products that promise to boost sexual potency. As the search engines make their living on serving up relevant and good as gold information, it's only reasonable that they do not look on these black hat sites and methods with comprehending eyes.

On its side, the Internet is literally made up of it's end users and provided that you aren't breaking any real laws, you are free to put up any site in whatever manner you wish to. If you want to mass-produce a blog farm consisting of hundreds of blogs that has zero value to human visitors, there is nothing at all but time and cost reservations stopping you from doing so.

Most people who do this are in it fundamentally for the money - they quickly bring up large amounts of webpages that takes into consideration some keywords they can monetize in one way or another. The ambition of these sites isn't to give the reader anything of value, but to get him or her to click on an advertisement that will take him to a place where he will hopefully spend some money instead.

So in a way, this is really naught but a marketing tactic, and some people are supposedly making a most good living using similar approach.

For the "less sinister webmaster" though, who just wish to tell people in general about his pastime or wants to offer people in general real products and services, it is perhaps a fine idea to steer clear of anything that could be classified as black hat search engine optimisation.

Not because it is morally doubtful, but due to the fact that it most likely will hurt his bottom line in time.

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