Viral marketing. The phrase seems like a thing you

like to keep off at all charges. That’s as far away

from the truth as you can be.

Viral marketing is really one of the most

productive, inexpensive and consistent means of

driving targeted traffic to your website. It’s been

around longer than I – and in all possibility you –

have been on the Internet and is one of those sure

means of online marketing that make a win-win

situation for each one included.

When I first discovered Viral marketing (it wasn’t

being named Viral marketing back then) it was an

exciting new way to, in reality, get word of mouth

traffic. Greeting cards, freebies and tell a friend

scripts were all the rage and each reputable online

business owner had at least one of the three going

for his or her business. As with the majority of

things on the Internet, the technique exploded,

combusted and more or less dissolved.

I say more or less, because while it was no longer

the most ‘common’ method to get traffic, the smarter

business owners knew that it was a secure and

consistent technique to be referenced traffic.

That’s true. The huge capacity of Viral marketing

lies in the fact that most people who receive a link

or email from their associates will, as a matter of

fact, bother to open and read the email – and in all

eventuality go to the site as well.

The online business owners who wanted to remain the

long run admitted this and utilised it for all it’s

worth. And to them, Viral marketing technique a

steady stream of referenced visitors who are already

predisposed to confide their web site.

So, what is it that really creates a good Viral

marketing campaign?

As with any other manner of promotional technique,

there are some factors that are vital to the success

of your Viral marketing program.

1. Make a great product. Well, really. That’s

the first rule of any prospering business – online

and offline. If you don’t have a notable product

then how in the world are you going to convince

people to take it? A notable product also builds it

that much easier for people to tell their pals about

the website.

2. Provide a lucrative freebie to users in

exchange for referring some friends to the web-site,

signing up for your newsletter or only in exchange

for a chance to email them some promotional offers.

The freebie can be a PDF report, a CGI script, an

ebook, a white paper, a tutorial, a video, an audio

– anything that you can think of that would interest

your target audience.

3. Make certain that plenty of links back to

your web site are embedded within the freebie. Links

back to the website might be to other information

that can interest the user or to the product if you

are delivering one.

4. Produce a buzz about your viral marketing

campaign. Yeah, well. Even a viral marketing

campaign needs *some* traffic to get moving! Speak

about your giveaway in online forums, blogs and all

over the Internet. Here’s where most business owners

do the fault. They don’t see that every marketing

campaign requires the initial impetus to start. Once

the first traffic goes to your web-site, the

marketing campaign will take over and create a

snowball effect.

One great thing to do is to permit everyone to

spread your freebie on their site provided they keep

the information just as it is – including the

credits and links. You can also give them resell

rights if you have an affiliate program.

It’s really as easy as that! And if you’re

questioning whether this technique really works… it

does! It will spread like virus. Why else do you

believe it’s called – Viral marketing!

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